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But achieving parity will be a tall order for EA's upstart series. Graddy thinks of The One as NBA Live's flagship mode going forward, pitting it head-to-head with NBA 2K's M圜areer. Even with all the microtransactions, M圜areer is still NBA 2K's most popular mode. It's our most played mode by a pretty wide margin," Graddy says.

Where Ultimate Team and franchise were heavily criticized for being simplistic and buggy in comparison to their more refined counterparts, The One garnered praise. The One ended up being the key to NBA Live 18's relative success. For a series desperate to rebuild its audience, it was a win. Reviews were ultimately lukewarm, but they were still considerably stronger than they were for NBA Live 16, which was an abject failure. Some disaffected fans responded by turning to NBA Live, giving EA's series a nice little boost. Instead it was Visual Concepts suffering backlash for making accelerators a prominent part of M圜areer's progression, virtually ensuring that hardcore Pro-Am players had to pay up to enjoy their favorite mode. But for once EA wasn't the studio getting raked over the coals for abusing microtransactions. The One drew natural comparisons with NBA 2K18's well-established M圜areer, its most popular mode. It was a straightforward career mode that told its story through ESPN First Take segments and text messages, with progress taking place through skill trees. After a year off, NBA Live 18 returned with a new feature called "The One"-a narrative mode based around getting a created character drafted into the NBA. Last year offered true progress on that front for the first time since NBA Elite notoriously killed the franchise in 2010.